The new 2023 BMW M2 - From a Designers Perspective

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The new 2023 BMW M2 - From a Designers Perspective

In this video I’m going to redesign the current BMW M240i into what I think would be a worthy successor to the BMW M2. 

Lately, BMW design has not been great. There’s just no other way to put it. They have completely diluted their own design language which used to be one of the strongest on the market.

Remember back in the 80s and 90s? Even up until the mid 2000s? The face and the proportions of a BMW was unified across the entire lineup. You knew without a doubt that what you were looking at was a car manufactured and designed by the great Bavarian brand.

Today, all of that is gone. The designs of the current lineup are as different and as far away from each other as the A-pillar is from the front axle on the new M240i. More on this in a second. 

There’s no unity, each model could have been manufactured by completely different brands. 

I’ve seen spy photos of the new 2023 BMW M2 and it doesn’t look great. It continues the modern BMW trend of taking a bunch of geometric shapes and simply slapping them onto the face of a car without having any relations to each other.

So, what I want to do in this video is first of all, explain myself by comparing the proportions of the last M2 to the M240 to show you what’s off. Then I’m going to disregard the M2 spy shots and design my own version of the new M2 by taking inspiration from one of the coolest BMW concepts that never made it into production - the BMW CSL Concept from 2015.

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